Acast

How does Acast measure ad delivery? (IAB 2.2)

Advertising on Acast

How to get access and create podcast ads with Acast's self-serve ad platform

Create an account for Acast's self-serve ad platform

In our Selfe Serve platform, you can advertise as Pre-recorded ads or Host-read sponsorship campaigns.

Self-serve: Difference between Pre-recorded ads and Host-read sponsorship campaigns

How much budget should I spend on podcast advertising?

Setting a campaign budget

Book sponsorship campaigns read by podcast hosts themselves. This process generally takes 4-6 weeks.

How to book a host-read sponsorship

Check out our guide on how to create a great podcast ad below

How to create effective audio ads

Pre-recorded Ads

How to control the reach of your campaign

Frequency capping

This is all new for me and I want some tips

How to approach podcast advertising

How to create a Flight in Campaign Manager 2.0

Creating a Flight

Tracking campaign delivery and performance

Analytics dashboard

Campaign targeting

What are Combination Campaigns and its benefits

Combination Campaigns (Host-Read Sponsorships + Pre-Recorded Ads)

Why is my campaign not delivering as it should?

Campaign under-delivery

Campaign Status

How to make sure you get the ad impressions you want for your campaign

Campaign Forecasting

Campaign cost

Comscore Predictive Audiences helps you connect with the right personas.

Audience Attributes

What about sound quality and formats requirements? What are the guidelines and tech spec?

Audio file specs

Naming your ad campaign

I have an ad message for Radio, can I use it?

Radio ads in podcasting

Stopping your campaign before it’s complete

Stopping a campaign

Watch this quick demo to see how setting up a campaign works

Start Here: Demo Video

Submitting a sponsorship proposal

Updates to Attribution Tracking

Learn about the ins and outs of podcast advertising

Beginner's Guide To Podcast Advertising

The overview dashboard is where you can track all of your campaigns, live and historical.

Overview Dashboard

Everything you need to know about advertising with Acast

Advertising with Acast

Learn key terms relevant to podcast advertising

Podcast Advertising Glossary

Intro to Podcast Advertising

How to install Attribution pixels on to your website to log Purchases and Page visits

How to install Acast's Attribution pixels

Creating a campaign

Validating that your campaign was a success

Campaign Delivery Report

How to get Acast set up and approved as a vendor for your company

Acast vendor information

3rd party tracking and attribution

Campaign delivery

Sign Up

Podcaster Log In

Listener Login

Pricing and Plans

Find answers and get help from Intercom Support and Community Experts

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