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Radio ads in podcasting

I have an ad message for Radio, can I use it?

Updated over a year ago

Acast does not recommend re-using radio ads in a podcast context.

Podcasts present a unique environment in which to run ads. The nature of spoken word content means you have a listener’s undivided attention — unlike radio or music streaming services, which are often background noise — meaning the type of creative you run should be tailored accordingly.

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