Advertising with Acast

Everything you need to know about advertising with Acast

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26 articles in this collection
Written by Elana Gurevich and Fredric Mercury

Self-serve: How to approach podcast advertising

This is all new for me and I want some tips

Written by Fredric Mercury
Updated over a week ago

How to put together a great audio ad

Check out our guide on how to create a great podcast ad below

Written by Elana Gurevich
Updated over a week ago

Acast podcast categories

Understanding Acast's homegrown podcast collections that you can target.

Written by Fredric Mercury
Updated this week

Self-serve - signing up

Self-serve: Getting a self serve account

I've got an email saying I'm invited to Acast self serve. Now what?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Invite users to my account

How to invite people

Written by Fredric Mercury
Updated over a week ago

Self serve - Creating a campaign

Self-serve: Supports ads only

I want sponsorships; why can’t I have sponsorships?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Naming your ad campaign

Why is naming important

Written by Fredric Mercury
Updated over a week ago

Self-serve: Setting a campaign budget

How much do I need spend for my campaign to have an effect?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Campaign cost

CPM and dynamic pricing

Written by Fredric Mercury
Updated over a week ago

Self-serve: Setting campaign dates

Ad campaign dates and duration

Written by Fredric Mercury
Updated over a week ago

Self-serve: Campaign targeting

How to reach the audience you want

Written by Fredric Mercury
Updated over a week ago

Self-serve: Campaign Forecasting

How to make sure you get the ad impressions you want for your campaign

Written by Fredric Mercury
Updated over a week ago

Self-serve: Campaign approval

How to make sure your ad campaign is valid and brand-safe

Written by Fredric Mercury
Updated over a week ago

Self-serve: Frequency capping

How to control the reach of your campaign

Written by Fredric Mercury
Updated over a week ago

Self serve - Campaign delivery

Self-serve: Campaign dashboard

What does the status of campaigns mean?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Campaign under-delivery

Why is my campaign not delivering as it should?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Stopping a campaign

Stopping your campaign before it’s complete

Written by Fredric Mercury
Updated over a week ago

Self-serve: Campaign Delivery Report

Validating that your campaign was a success

Written by Fredric Mercury
Updated over a week ago

Self-serve: Payment

Paying for your ad campaign

Written by Fredric Mercury
Updated over a week ago

Acast company information

How to get Acast set up and approved as a vendor for you company

Written by Fredric Mercury
Updated over a week ago

Self-serve: Tracking and attribution

Making the best use of tracking pixels

Written by Fredric Mercury
Updated over a week ago

Audio files / creative messages

Self-serve: Radio ads in podcasting

I have an ad message for Radio, can I use it?

Written by Fredric Mercury
Updated over a week ago

Self-serve: How to find a production agency to help record an ad message

How can I get an ad message produced and recorded?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Things to think about when creating your ad message.

I’m about to record an audio message. What should I think about?

Written by Fredric Mercury
Updated over a week ago

Self-serve: What to send a production agency

I'm contacting a production agency to get help recording an ad message. What should I think about?

Written by Fredric Mercury
Updated over a week ago

Self-serve: Audio file specs

What about sound quality and formats requirements? What are the guidelines and tech spec?

Written by Fredric Mercury
Updated over a week ago