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Advertising with Acast
Advertising with Acast

Everything you need to know about advertising with Acast

32 articles

Intro to Podcast Advertising


Podcast Advertising Glossary
Beginner's Guide To Podcast Advertising
How to put together a great audio ad
How to approach podcast advertising
Pre-recorded Ads
Which ad type should I pick
Host-read Sponsorships

Signing up to Self serve


Create an account for Acast's self-serve ad platform
Invite users to my account

Creating a campaign


Naming your ad campaign
Setting a campaign budget
Campaign cost
Setting campaign dates
Campaign Forecasting
Campaign approval
Frequency capping
How to install Acast's Attribution pixels

Campaign targeting


Campaign targeting
Acast podcast categories
Targeting using Nielsen Audience Segments

Campaign delivery


Campaign dashboard
Campaign under-delivery
Stopping a campaign
Campaign Delivery Report
Campaign payment
Acast company information
Tracking and attribution

Audio files / creative messages


Radio ads in podcasting
How to find a production agency to help record an ad message
Things to think about when creating your ad message.
What to send a production agency
Audio file specs
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