Acast

How does Acast measure ad delivery? (IAB 2.1)

Everything you need to know about advertising with Acast

Advertising with Acast

Learn about the ins and outs of podcast advertising

Beginner's Guide To Podcast Advertising

Check out our guide on how to create a great podcast ad below

How to create effective audio ads

This is all new for me and I want some tips

How to approach podcast advertising

A guide to help you decide what ad type to choose

Which ad type should I pick

What are host-read sponsorships and their benefits

Host-read Sponsorships

Pre-recorded Ads

Intro to Podcast Advertising

How to get access and create podcast ads with Acast's self-serve ad platform

Create an account for Acast's self-serve ad platform

Invite users to my account

Signing up to Self serve

Watch this quick demo to see how setting up a campaign works

Start Here: Demo Video

Naming your ad campaign

How much budget should I spend on podcast advertising?

Setting a campaign budget

Campaign cost

Setting campaign dates

How to make sure you get the ad impressions you want for your campaign

Campaign Forecasting

How to make sure your ad campaign is valid and brand-safe

Campaign approval

How to control the reach of your campaign

Frequency capping

How to install Attribution pixels on to your website to log Purchases and Page visits

How to install Acast's Attribution pixels

Advertising with Acast: Creating a Pre-recorded Ad campaign

Book sponsorship campaigns read by podcast hosts themselves. This process generally takes 4-6 weeks.

How to book a host-read sponsorship

In our Selfe Serve platform, you can advertise as Pre-recorded ads or Host-read sponsorship campaigns.

Self-serve: Difference between Pre-recorded ads and Host-read sponsorship campaigns

Creating a campaign

Campaign targeting

Understanding our podcast collections and verticals

Topic and Genre Targeting

Comscore Predictive Audiences helps you connect with the right personas.

Audience Attributes

Campaign Status

Why is my campaign not delivering as it should?

Campaign under-delivery

Stopping your campaign before it’s complete

Stopping a campaign

Setting up your payment method

How to get Acast set up and approved as a vendor for your company

Acast vendor information

Tracking and attribution

How does Acast Attribution Tracking powered by Podscribe work?

Self-serve - Acast Attribution tracking 101

Tracking campaign delivery and performance

Analytics dashboard

Campaign delivery

I have an ad message for Radio, can I use it?

Radio ads in podcasting

How can I get an ad message produced and recorded?

How to find a production agency to help record an ad message

I’m about to record an audio message. What should I think about?

Things to think about when creating your ad message.

I'm contacting a production agency to get help recording an ad message. What should I think about?

What to send a production agency

What about sound quality and formats requirements? What are the guidelines and tech spec?

Audio file specs

Audio files / creative messages

Important details regarding host-read sponsorship opportunities

Host-Read Sponsorship Guidelines & Commitments

Finding the right podcasts to sponsor is easy with the Sponsorships Marketplace.

The Sponsorships Marketplace

Submitting a sponsorship proposal

Sponsorships

Sign Up

Podcaster Log In

Listener Login

Pricing and Plans

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.