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For attribution reporting to work properly, the pixels must be correctly installed on your website before the campaign is live.
What is a pixel?
Attribution pixels help you understand how podcast listeners interact with your website after hearing your ads. Also called event url's or event snippets, pixels are small snippets of Javascript that can register events as they happen. Acast and Podscribe require these to be set up to match events against ad listens.
Types of Attribution Pixels
Acast offers two main types of pixels you can install:
Visits Pixel - Tracks when users visit your landing page
Purchases Pixel - Tracks when users convert (make a purchase, sign up, download, etc.)
We recommend installing both pixels to ensure more data is captured.
Step-by-Step Installation Guide
Step 1: Enable Attribution Tracking
Navigate to your campaign in the Acast dashboard
Scroll down to "Track campaign performance" and switch on Attribution tracking for your campaign
Save the campaign
Once saved, the "View tracking code" button will appear
Step 2: Access Your Pixels
Click the "View tracking code" button
This will open the attribution side drawer where your pixels are available
Step 3: Install the Visits Pixel
Copy the Visits pixel code
Add this code to the
<head>section of your landing page HTMLThis ensures the pixel is triggered when a user visits your site
Step 4: Install the Purchases Pixel
Copy the Purchases pixel code
Add this code to the page that loads after a user completes a conversion (thank you page, confirmation page, etc.)
Make sure the pixel only triggers when a successful conversion occurs
Tracking your campaign
Once your campaign is live, please allow 24-48 hours for initial data to appear. You will be able to the progress of events on the Overview dashboard
You can also view the status of your campaign in the Attribution drawer. You access that by opening the ellipsis menu to the right (the "...")
and clicking the "View attribution tracking details"
Once your campaign has delivered you can generate a report detailing the attribution.
Troubleshooting
If you're experiencing issues with your attribution pixels:
Verify the pixels are installed on the correct pages
Check that the JavaScript code is placed properly in your HTML
Ensure there are no JavaScript errors on your page
Contact Acast support if problems persist
Compliance with applicable laws
Since the use of attribution tracking and reporting require you to install a pixel on your website, you are solely responsible for ensuring that an EU compliant notice and opt-in cookie banner is deployed on your website to lawfully track attribution and collect website data (such as the website visitor/user IP address, User Agent and event logs). An EU compliant notice and opt-in cookie banner must:
Include sufficient and clear information on the purpose of any cookie;
Collect valid opt-in consent from the website visitor/user before a cookie is placed on the visitors/user's computer, i.e. cookie consent must be given by a statement or clear affirmative action (consent cannot be validly obtained through pre-ticked checkboxes).