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For attribution reporting to work properly, the pixels must be correctly installed on your website before the campaign is live.
What is a pixel?
Attribution pixels help you understand how podcast listeners interact with your website after hearing your ads. Also called event url's or event snippets, pixels are small snippets of Javascript that can register events as they happen. Acast and Podscribe require these to be set up to match events against ad listens.
Types of Attribution Pixels
Acast offers four main types of pixels you can install:
Visits Pixel - Tracks when users visit your landing page
Purchases Pixel - Tracks when users convert (make a purchase, sign up, download, etc.)
Sign-up Pixel - Track visits to a sign-up page, or specific sign-up actions such as creating an account.
Lead pixel - Measure when a lead is generated, such as submitting a form or downloading a report.
We recommend installing all applicable pixels to ensure more data is captured.
Step-by-Step Installation Guide
Step 1: Enable Attribution Tracking
Navigate to your campaign in the Acast dashboard
Scroll down to "Track campaign performance" and switch on Attribution tracking for your campaign
Save the campaign
Once saved, the "View tracking code" button will appear
Step 2: Install Your Pixels
Click the "View installation" button or navigate to the Attribution management -> Installation guides page via the top bar
This will open the Installation guide page where all your pixels and instructions for how to install them are available
Select the tab of the pixel you want to install
Copy the snippet of the pixel you want to install by clicking the copy widget in the top right corner of the snippet box
Follow the instructions on how to add the pixel to your website and replace the macros you want to track
Step 3: Checking your pixels
Once you have installed the pixels on your website you can verify that everything is working on the Attribution management -> Pixels page
A working pixel should have the “Active” status. Important note: It can take up to 2 hours for a pixel event to register.
Tracking your campaign
Once your campaign is live, please allow 24-48 hours for initial data to appear. You will be able to the progress of events in the Analytics drawer
Acast partners with Podscribe to enable Attribution tracking. If you want access to the full data set at POdscribe’s website click the “Set up Podscribe account” and follow the instructions in the email.
Once this is set up a link to your dashboard will be available in the analytics drawer for easy access
Troubleshooting
If you're experiencing issues with your attribution pixels:
Verify the pixels are installed on the correct pages
Check that the JavaScript code is placed properly in your HTML
Ensure there are no JavaScript errors on your page
Contact Acast support if problems persist
Compliance with applicable laws
Since the use of attribution tracking and reporting require you to install a pixel on your website, you are solely responsible for ensuring that an EU compliant notice and opt-in cookie banner is deployed on your website to lawfully track attribution and collect website data (such as the website visitor/user IP address, User Agent and event logs). An EU compliant notice and opt-in cookie banner must:
Include sufficient and clear information on the purpose of any cookie;
Collect valid opt-in consent from the website visitor/user before a cookie is placed on the visitors/user's computer, i.e. cookie consent must be given by a statement or clear affirmative action (consent cannot be validly obtained through pre-ticked checkboxes).