All Collections
Advertising with Acast
Creating a campaign
How to install Acast's Attribution pixels
How to install Acast's Attribution pixels

How to install Attribution pixels on to your website to log Purchases and Page visits

Updated over a week ago

Related articles:

For attribution reporting to work properly the pixels must be correctly installed on your website.

What is a pixel?

A pixel, also called event url's or event snippets are small snippets of Javascript that can register events as they happen. Acast and Podscribe require these to be set up to match events against ad listens

Where do I find my pixels?

First you need to switch on Attribution tracking for your campaign and save it. Once saved the View tracking code button is displayed

Click the button to open the attribution side drawer where the pixels are available.

There are two events you can track. Acast recommend you install both pixels to get the best overview of your campaign results.

  • Visits - You should add this pixel to the header of the landing page so its triggered when a user visits your site.

  • Purchases - Add this pixels so that it triggers when a user convert. What it means for a user convert you know best. For instance the user makes a purchase, sign ups or downloads something. The behaviour you're trying to promote with your ad.

Tracking your campaign

Once your campaign starts you can see the progress of events on the dashboard

You can also view the status of your campaign in the Attribution drawer. You access that by opening the ellipsis menu to the right (the "...")

and clicking the "View attribution tracking details"

Once your campaign has delivered you can generate a report detailing the attribution.

Compliance with applicable laws

Since the use of attribution tracking and reporting require you to install a pixel on your website, you are solely responsible for ensuring that an EU compliant notice and opt-in cookie banner is deployed on your website to lawfully track attribution and collect website data (such as the website visitor/user IP address, User Agent and event logs). An EU compliant notice and opt-in cookie banner must:

  • Include sufficient and clear information on the purpose of any cookie;

  • Collect valid opt-in consent from the website visitor/user before a cookie is placed on the visitors/user's computer, i.e. cookie consent must be given by a statement or clear affirmative action (consent cannot be validly obtained through pre-ticked checkboxes).

Did this answer your question?