Forecasting means Acast uses historical and statistical data to make a prediction of how your campaign will deliver. Much like the weather, this is not an exact science but rather an educated guess. The end result is a Budget spending estimate, detailing how much of your budget Acast forecasts will be spent.
Changing the targeting details and requesting a new forecast might change the estimate of how much of the budget will be spent.
Esimated impressions:
Using your budget, duration, and targeting parameters, we calculate how much of your budget you will be able to spend given the available inventory.
A 100% budget spending estimate
This forecast indicates that your budget will be spent in full and that you do not need to make any changes.
A 1-99% budget spending estimate
This indicates we will not be able to spend the entire budget, due to not enough inventory being available that matches your specific criteria. You can edit your targeting to increase the budget spending estimation, but you can still submit a 1-99% forecasted campaign.
We only charge you for impressions that are delivered.
How to increase the budget spending estimate
Extend the time period or consider an open end date
If you’ve set location targeting, try to widen the location area for your campaign
If you’ve selected podcast categories or audience attributes, try adding additional categories. Or set no categories at all and target all podcasts in the Acast network.
The broader your targeting, the more availability and likelier chance of spending your budget. The more niche your targeting, the smaller the pool of available inventory becomes.