Campaign targeting

How to reach the audience you want

Updated over a week ago


The language spoken in the podcast. This is important for countries where multiple languages are spoken, such as Canada and the United States. Setting a language restricts your ad to only run on podcasts speaking your selected language.

Audience location

Audience location targeting enables you to select in which country you want your ad message to run — and you can narrow it further by region, sub region, or postal codes. By setting such a location targeting rule, you restrict your ad to only run in those areas. Acast uses the IP address of the listener to determine where they're located, and therefore whether to serve your ad.

You can only use one geographical targeting type, which means you can’t mix regions and postal codes, for instance.

Postal codes:
For the following countries, please use only partial postal codes with the number of characters indicated below:

  • United States: 5

  • Canada: 3

  • United Kingdom: 2 - 4

  • Brazil: 5

  • Ireland: 3

  • Japan: 7 (specified for the first 6. The last digit defaults to 1)

  • Netherlands: 4

  • Portugal: 7 (accurate for the first 4. The last 3 often default to -001)

  • Singapore: 2

  • Sweden: 5 (must be formatted "XXX XX" example: "113 58"

Sub regions

Sub regions are available as targeting in the following countries:

United Kingdom, France, Ireland, Italy, Ireland, Spain, Italy, Belgium, Greece, Albania, Azerbaijan, Bangladesh, Bosnia and Herzegovina, Burkina Faso, Czechia, Estonia, Fiji, Guinea, Iceland, Lithuania, Malawi, Morocco, Philippines, Serbia, Sri Lanka and Uganda.


Acast has a range of podcast categories and collections to make it easy and convenient to target a type of audience or topic. Some categories are descriptive of the content itself — such as Sports & Activities or Music — while others describe the type of podcast, like Daily Briefing or True Crime

Setting a category on your ad campaign restricts your ad to run only on podcasts in that category. Setting multiple categories restricts your message to run in podcasts in either of the selected categories. More categories equals a larger potential audience.

Audience Segments

Available only when targeting audiences in the US or Canada, we offer select Nielsen Audience Segments which combine demographic, psychographic, behavioral, purchase-based and media consumption information. Example segments include: High Income Earners, Business Leaders, Parents, Homeowners, and many more

Custom Show List

Custom Show Lists give you the ability to specify the exact shows you would like your ads to run on. This is mostly used by agencies already familiar with Acast's extensive catalogue and is not recommended for advertisers newer to Acast. To use, copy and paste the list of show identifiers (known as "slugs") into the field. If you would like a list of available slugs for your market, reach out to

Gender and Age

For some podcasts, gender and age categories have been set based on audience data, user surveys and information from the podcasters themselves — meaning we know that specific shows are predominantly listened to by either a male or female audience, and which age range it’s most popular with.

Selecting, for instance, to skew towards a male audience, would result in only seeing shows that have this category set — and the same is true for selecting, for example, shows that reach 18-24 year olds. Selecting specific age groups or gender skews will give fewer results — including the omission of any shows that have no gender or age group assigned — but there’s also the option to leave these filters empty.

Listening devices

You can target your ad te be played only for listeners that uses any type of certain device (or devices). Leaving the field unfilled results in you targeting all devices.


You can choose the max frequency of how often your ad should be exposed per week. If you set unlimited, the system will try to place your ad as much as possible per week.

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