Campaign cost

CPM and dynamic pricing for audio ads

Updated over a week ago

Campaign prices

Campaign price is always listed in cost per thousand ads served, also shortened to “CPM”. As the name suggests, this is the cost per one thousand listens.

Dynamic pricing

Depending on what targeting you add to your campaign, the cost will vary — a basic campaign, for example, will have a lower price than one with lots of targeting options assigned. You can see how the price for your campaign updates once you select or deselect a targeting option.

Price breakdown



Geographical audience targeting, Countries


Geographical audience targeting, Regions & Cities


Show Language


Podcast categories and/or

demographic categories




Nielsen Audience Segments


Custom show lists


👉 Note: Adding more or fewer options within a targeting category does not affect the price. Example: Adding one podcast category costs the same as adding several.

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