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What are Combination Campaigns
These campaigns are a combination of the two main types of podcast ad formats: pre-recorded ads and host-read sponsorships.
Combination campaigns have proven to be significantly more effective than single-format campaigns, so they are the recommended choice for advertisers looking to maximize impact and overall performance.
Acast makes it easy to launch combination campaigns in its self-serve advertising platform, just select ‘Combination Campaign’ when you create a new campaign and you’ll be guided through the setup process.
Why Choose Combination Campaigns
Pre-recorded ads and host-read sponsorships both have their unique benefits, so combining ad formats into one campaign gives you the best of both worlds to maximize effectiveness.
A study by Acast showed that adding pre-recorded ads to a sponsorship campaign resulted in:
61% increase in brand awareness/familiarity
26% increase in brand favorability
14% increase in purchase intent
Acast Intelligence analysis of 61 global brand lift studies using Attest