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The difference between Targeted Ads and Sponsorship campaigns

In Acast's ad platform, you can run Targeted Ads or Sponsorship campaigns.

What is the difference between creating an advertising campaign of Targeted Ads and Sponsorship campaigns?



Targeted ads are good for brand awareness and reach. These are short pre-recorded messages, offering meaningful reach. Supply your own ad, or work with our in-house creative team to make audio that cuts through.
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On the other hand, Sponsorships are good for authenticity and are longer, editorialized messages delivered by the podcasters themselves. Work with creators from household names to niche influencers, to create impactful, authentic reads.


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