After a campaign has started, a button named 'View analytics' is is available in the dashboard. Clicking the button opens up the analytics dashboard side drawer.
What is an impression?
An impression means an ad served to a listener.
Impressions listed here are IAB validated impressions. These are summarized and validated in nightly batches which means there is a delay in the graph of 24 - 48 hours depending on what time zone the ads was submitted.
To learn more about IAB valid impressions read this article.
Overview
The top-line metrics of campaign delivery.
Impressions
The total number of times the ads has been served, and the percentage of the delivery goal.
Reach
The number of unique listeners who were served the ad, and the average number of impression per listener (sometimes called 'Frequency').
Spend
The current spend of the campaign, and the CPM (cost per one thousand impressions).
Daily impressions
This graph illustrates the impression delivery over time. Hovering over a specific day on the graph displays the delivery data for that day only.
Why is the delivery graph sometimes uneven?
To minimize the risk of not delivering all booked impressions, Acast adopts a slightly front-heavy pacing algorithm. Therefore, campaigns typically get more delivery in the beginning to then taper off in the end. For shorter campaigns, this fluctuation can be quite noticeable.
Top podcasts
The list of podcasts where the ad was served most frequently. This list is likely to show podcasts with large audiences. The full list of podcasts is available in the downloadable campaign report.
Impressions
The total impression delivery for each show.
Percentage of delivered impressions
The percentage of the total number of delivered impressions that were delivered on each podcast.
Website visits and purchases
If the campaign utilizes Podscribe attribution tracking, then the the data is available here. Learn how to set up attribution tracking, or learn more about how attribution tracking works.
Visits
The total number of visits to the landing page where your pixel was implemented, made by users who were also served the ad.
Unique visitors
The total number of unique visitors to the landing page who were also served the ad.
Purchases
The purchases made by unique listeners served the ad, assuming the purchase event was implemented.
Export
The full version of the data can be exported as a comma separated file (.csv) or excel (.xls).
An executive summary can e exported as a power point (.ppt).