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Ad Manager: Best Practices - FAQs
Ad Manager: Best Practices - FAQs

Ad Manager: Frequently asked questions

Updated over a week ago

Why is my Campaign not delivering?

Common blockers for campaign delivery include:

  • IAB blocklists - the category you have chosen for your advertiser is currently on your IAB blocklist

  • Slots not open - the Ad or Sponsorship slots you have selected are not open on your show

Are there any recommended values for capping on a Promo campaign?

Capping on a Promo campaign will be dependent on the length of the campaign and can be applied at your discretion.

NOTE: Acast recommends a frequency cap of 3-7 times per week.

What pacing type do I select for my campaign?

Pacing type is the pace that your campaign will deliver.

  • Evenly - this means your impressions will deliver evenly towards your impression goal. This is always recommended for ‘ads’

  • As Fast As Possible - this means your campaign will deliver the total impression goal as fast as possible. This is always recommended for sponsorships as your sponsorship message will deliver for every impression across your campaign dates until the impression goal is delivered.

What does flight weight mean?

When you have multiple campaigns you can set the flight weight to determine a faster or slower delivery of a specific flight. Flight weight essentially means that if you have flights which are competing for the same inventory, you can weigh one higher than the other so that the flight with the higher weight has a higher probability of serving over the lower.

Weight will always default to 5 and can go as high as 10 or as low as 1. If you only have one flight, adjusting the weight value will not have any effect.

Should we leave the weight for Flight and Creatives as the default setting?

Weight will be taken into consideration when multiple campaigns are running simultaneously. Flights with heavier weight will take priority. If it is a promo or sponsorship, we recommend setting the pacing type to as fast as possible, which will mean the weight will not matter.

If I add an impression goal to my sponsorship, will it end at the impression goal or at the campaign end date?

If an impression goal has been added to a sponsorship campaign and reaches the goal before the end date, the campaign will end when the goal is reached. If the goal has not been met the campaign will end at the selected end date.

If I select ‘first order in an ad break’ do I have to select orders for other campaigns running at the same time?

No, if first in break is selected on a flight, other flights do not need to select their position. They will deliver in the next available slot.

How do I know if another campaign has selected ‘first in break’?

There is currently no visibility to show who has selected first in break.

Will changes to currency settings affect Ads/Spons delivery?

The currency setting in Ad Manager is to display which currency that advertiser will be charged in. It has no effect on delivery of the campaign.

How many IAB categories can I apply to an advertiser?

You can add as many IAB categories that are relevant to the advertiser. We encourage you to add as many relevant categories as possible to ensure that the Ad Clashing logic works as intended.

These categories work hand in hand with your shows blocklist. If you have a particular category selected in your blocklist those advertisers who match that category will not be available to advertise on your show.

If you have not submitted a blocklist you can by completing the blocklist form here.

Should we leave the weight for Flight and Creatives as the default setting?

Weight will be taken into consideration when multiple campaigns are running simultaneously. Flights with heavier weight will take priority. If it is a promo or sponsorship, we recommend setting the pacing type to as fast as possible, which will mean the wight will not matter.

Why am I hearing Acast Ads and not my campaign ads when a live campaign is set?

It is likely this is down to the weight of the campaign. To ensure your campaign runs as a priority on your episodes increase the weight of the campaign.

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