Here are some of our tips and tricks to make sure your ads and sponsorship campaign are set up for success, directly from Acast's sales experts.
We strongly recommend following these best practices if you collaborate with our sales team on selling your inventory.
Ads
Ads flights should always be paced evenly to ensure there is consistent delivery throughout the flight
We recommend a frequency cap of 3-5x per week for best performance and listening experience
Sponsorships
Sponsorships should be booked to run Mon-Sun for 1x full week
This helps ensure you have 1x full week worth of listening
When you start slicing and dicing weeks up across multiple sponsorships, it can make forecasting more difficult and result in under delivery
Sponsorships need to be set to pacing type As Fast As Possible to help with full delivery
Episodes drop on different days of the week, so As Fast As Possible ensures that whenever someone is tuning into an episode during the flight dates - they will hear that sponsorship spot until the impression goal is met
Sponsorships typically only target one show, but if you're a network that uses one producer for all your sponsorship reads - you can target multiple shows for 1x sponsorship to increase scale