Once your ad campaign has been submitted, it needs to be approved by Acast Ad Operations. An agent will listen to your ad message within one business day and make sure it corresponds with your brand.
Ad approval will be determined by:
The creative specifications
Ad message is not longer than 30 seconds.
Production quality
The audio message must have an acceptable sound quality. Acast might deny low-fidelity ads.
Brand safety
The creative must meet Acast standards for ethics. Examples of basis for denial:
Explicit language
Agitation against ethnic group
Political extremism
Web domain
The website attached to your customer record must be valid and active. Sites such as “godaddysites.com” will not be approved.
Advertiser industry categories (IAB-categories)
You must include at least one sub category, e.g. IAB1-1, IAB3-4, etc.
Some industries are blocked from the Acast marketplace:
IAB23 Religion & Spirituality (and all its subcategories)
IAB24 Uncategorized (and all its subcategories)
IAB25 Non-Standard Content (and all its subcategories)
IAB26 Illegal Content (and all its subcategories)
IAB9-9 Cigars
Sensitive Industry categories (IAB-categories)
These categories will be reviewed on a case-by-case basis:
IAB1-8 Gambling/Casino
IAB7-5 Alternative Medicine
IAB4-10 U.S. Military
IAB8-5 Cocktails/Beer
IAB8-18 Wine
IAB7-5 Alternative Medicine
IAB7-41 Smoking Cessation