I'm On Acast Marketplace...What Now?
A deep dive to understanding Acast Ads!
Izabella avatar
Written by Izabella
Updated over a week ago

So you’ve read our first article, signed up for Acast Marketplace, and now... you’re ready to make some money!

We’re excited for the opportunity to give podcasters access to our ad technology and want to tackle some frequently asked questions to make sure you get the most out of our Ad Marketplace!

How is revenue determined?

Generated revenue is dependent on CPM (Cost Per Mille) which is a fancy way to say the cost per thousand impressions of your listeners. This can range for each advertiser, but typically falls between $5-50 per CPM. Since campaigns can be split among multiple podcasts we can’t give you the exact estimates of how much you will make, but rest assured that our Ad Operations team works hard to maximize the profitability of each placement.

Are you a smaller show? Don’t be discouraged! Visit our Help Center for great tips to grow your podcast and maximize your potential revenue!

When will ads be placed on my show?

Our Ad Operations team matches ads based on inventory from advertisers that would best fit your show. This means that while we are constantly on the hunt to place ads on your show, the timeline and number of ads may vary based on availability and advertisers that match best with your show content and verticals (categories your show falls under). The moment ads are available we place them on your show, so all you need to do is ensure that your ad markers are in place and you’re good to go!

When will I receive my money?

The minimum threshold for a payout is $100 USD. Once you hit that minimum, you’ll receive an invoice with easy instructions for us to know where to send your ad revenue. This invoice will show you a breakdown of how many ads were served and what that translates to for you as a payout!

5,000 listens per month is a minimum that some podcasters like to use to anticipate if they will receive ad revenue on a regular basis. This is NOT a hard rule and can vary depending on factors such as the market, category, and advertisers but this is a good rule of thumb to get a rough estimate.

As always, feel free to contact us with any questions via the chat box.

Happy Podcasting!

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