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Ad Manager: Best Practices - Naming Conventions
Ad Manager: Best Practices - Naming Conventions

Tips on best naming conventions for your campaigns/flights/creatives

Updated over a week ago

When setting up different parts of your campaigns, flights or creatives in Ad Manager, using naming conventions will help you easily search for and organise your campaigns.

The below naming conventions are suggested by Acast as the standards used by our own sales team, and we strongly recommend using these if you collaborate with our sales team on selling your inventory.

Naming Conventions for creating Campaigns in Ad Manager

Combo Sponsorship + Ads:

  • [Country] / [Advertiser] / [Campaign (if applicable)] / [Ad Type(s)] / [Campaign Months]

  • EX: US / AppleTV / Ted Lasso / Ads + Spons / Feb-Mar23

Sponsorship Only:

  • [Country] / [Advertiser] / [Campaign (if applicable)] / [Product] / [Campaign Months]

  • EX: US / AppleTV / Ted Lasso / Spons / Feb-Mar23

Ads Only:

  • [Country] / [Advertiser] / [Campaign (if applicable)] / [Product] / [Campaign Months]

  • EX: US / AppleTV / Ted Lasso / Ads / Feb-Mar23

Promo Only:

  • [Country] / [Advertiser] / [Campaign (if applicable)] / [Product] / [Campaign Months]

  • EX: US / BBC Internal / The Lazarus Heist / Promo / Feb-Mar23

Naming Conventions for creating Flights within a Campaign in Ad Manager

Ads Flight

  • [Country] / [Advertiser] / [Campaign (if applicable)] / [Ad Type(s)] / [Campaign Dates]

  • EX: US / AppleTV / Ted Lasso / RON Ads / 2.27.23-3.19.23

  • EX 2: US / AppleTV / Ted Lasso / Select Show Ads / 2.27.23-3.19.23

Sponsorship Flight

  • [Office Geo]_[Advertiser]_[Campaign (if applicable)]_[Podcast Name]_[Ad Slot and Product]_[Campaign Date]

  • EX: US / AppleTV / Ted Lasso / My Favorite Podcast / Pre Spons / 2.27.23-3.19.23

Promo Flight

  • [Office Geo]_[Advertiser]_[Show]_[Product]_[Campaign Date]

  • EX: US / BBC Internal / The Lazarus Heist / Promo / 2.27.23-3.19.23

Flight Naming Conventions must not contain any special characters aside from underscore “_” (no quotations)

  • No commas “,”

  • No plus “+” (write out text “plus”)

  • No & (write out and)

  • Et .

Naming Conventions for creating Creatives within a flight within a Campaign in Ad Manager

Ads Creatives - You can have multiple creatives rotating throughout a flight or have different creatives running for different dates using the date interval targeting

  • Various Creative Versions:

    • [Country] / [Advertiser] / [Campaign (if applicable)] / [Ad Type(s)] / [Campaign Dates] (Creative Name)

      1. EX: US / AppleTV / Ted Lasso / RON Ads / 2.27.23-3.19.23 (Roy Kent VO)

      2. EX: US / AppleTV / Ted Lasso / Select Show Ads / 2.27.23-3.19.23 (Generic VO)

  • Creatives with different run dates:

    • [Country] / [Advertiser] / [Campaign (if applicable)] / [Ad Type(s)] / [Creative Dates] [(Creative Name if applicable)]

      1. EX: US / AppleTV / Ted Lasso / RON Ads / 2.27.23-3.17.23 (Tune in Sunday)

      2. EX: US / AppleTV / Ted Lasso / Select Show Ads / 3.18.23 (Tune in Tomorrow)

      3. EX: US / AppleTV / Ted Lasso / Select Show Ads / 3.19.23 (Tune in Tonight)

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