Language

The language spoken in the podcast. This is important for countries where multiple languages are spoken, such as Canada and the United States. Setting a language restricts your ad to only run on podcasts speaking your selected language.

Audience location

Audience location targeting enables you to select in which country you want your ad message to run — and you can narrow it further by regions or cities. By setting such a location targeting rule, you restrict your ad to only run in those areas. Acast uses the IP address of the listener to determine where they're located, and therefore whether to serve your ad.

You can only use one geographical targeting type, which means you can’t mix cities and regions, for instance.

Categories

Acast has a range of podcast categories and collections to make it easy and convenient to target a type of audience or topic. Some categories are descriptive of the content itself — such as Sports & Activities or Music — while others describe the type of podcast, like Daily Briefing or True Crime

Setting a category on your ad campaign restricts your ad to run only on podcasts in that category. Setting multiple categories restricts your message to run in podcasts in either of the selected categories. More categories equals a larger potential audience.

Gender and Age

For some podcasts, gender and age categories have been set based on audience data, user surveys and information from the podcasters themselves — meaning we know that specific shows are predominantly listened to by either a male or female audience, and which age range it’s most popular with.

Selecting, for instance, to skew towards a male audience, would result in only seeing shows that have this category set — and the same is true for selecting, for example, shows that reach 18-24 year olds. Selecting specific age groups or gender skews will give fewer results — including the omission of any shows that have no gender or age group assigned — but there’s also the option to leave these filters empty.

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