Minimum budget

Self serve has a minimum budget threshold:
€250 / $250 / £250

Other currencies have the equivalent value of the amounts above.

It's up to you

As long as you stay above the minimum budget, the total you spend is entirely up to you. You can start small and ramp up, and there are no hidden fees or start-up costs. Adding several smaller campaigns won't cost you more than one bigger one.

Recommended budget spend

It's difficult to set a specific number as a recommended budget. It depends on the targeting you choose and the purpose of your campaign.

If you're targeting a narrow or niche audience, it can make sense to start small — say €1,000 or similar.

If you want to reach a wider audience, you might want to increase your budget to at least €2,500 in order to see a significant impact.

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