May 17th, 2022 Update: Facebook has announced it is shutting down its podcasting platform on June 3rd, 2022. You can learn more on how to distribute your podcast to other platforms here!
Facebook now allows podcast creators to distribute their podcasts through the Facebook app, allowing followers in the United States to listen as soon as they see the episode in their feed. This could be a way for podcasters to take follower engagement to the next level. Here's how to get started.
Step one: Create a Facebook page for your podcast
You need to have a dedicated Facebook page for your podcast. These are free and easy to set up. However, to be eligible for distributing your podcast your Facebook page must be at least 90 days old.
Step two: Turn off the Obfuscate Email option in your Acast dashboard
Acast protects you from spam by obfuscating your personal email address. However, you may be asked to verify your account, so we suggest turning this feature off before attempting to set up your podcast on Facebook. Here's a quick tutorial on how to turn this off and then turn it back on when you're done.
Step three: Go into your Facebook page's settings to connect your podcast
In your page settings, you should see a "Podcasts" section.
Facebook may have already guessed your podcast based on your page name. If there are other podcasts with the same or very similar names to yours you may be prompted to choose the correct one. If a suggested podcast has not been provided for you, click the "Add podcast" button in blue. Manually add in your RSS feed. Your RSS feed can be found in your podcast dashboard under "Distribution"
Important note: You can add multiple podcasts to your page, but a podcast can only be added to one page.
Step four: Authenticate your podcast
After you claim or manually add your podcast's RSS feed, you'll receive an email to authenticate your podcast. This email will be sent to the email address associated with your podcast within your RSS. If you did not complete step two, you may not receive the email to authenticate and will need to start over.
The confirmation email will look something like this:
That's all you need to do. Now followers can share, interact and listen on the go right from their Facebook app. Please note: podcasts are currently not available to listen to from a desktop. We hope to have more updates on features and engagement tips coming soon.