Imagine you've recently hosted a much-anticipated guest on your podcast. Halfway through the interview, your guest takes a long, thoughtful pause before answering a question. As they begin to finish their thought... an ad plays.
How embarrassing. This unintended interruption pulls your listener out of the experience and just doesn't sound professional. However, this is totally avoidable if you make sure you are taking one simple step. Take the time to set your midroll ad marker exactly where it needs to be.
Placing your midroll marker for best results
Ad-markers are the tool you will use to tell advertisers where you'd like ads to run in your audio. You can learn more about the different types here.
When you get ready to set your ad-markers, our technology will automatically choose a silent spot in your audio that seems like the best place for your ad to run.
While the pre- and postroll markers typically land in logical placements, midrolls can be more challenging because the best placement depends on the flow and context of your conversation. Our technology helps identify suitable silent spots, but taking a few minutes to review your midroll placement ensures the best experience for your listeners and advertisers.
How do I set my midroll ad markers?
You can set your ad markers right within your Acast dashboard. It's intuitive and user-friendly. Find our full guide here.
Managing midroll markers across multiple episodes
No need to go through them one by one. Automatic Midrolls Placement can add midroll markers to eligible published episodes for you. Learn more in our guide.
And as always, if you require further assistance, just message us via Intercom.