After pressing "Publish Now" on a new episodes, it's time to make sure your podcast is exposed to a wider audience. Social media is a great way to advertise your podcast, and with the new embed player integration for Twitter, it's easy to share your hard work and provide a convenient way to listen to your podcast.
How do I use the new Twitter integration?
Using the embed player to share your podcast is a great way to gain traction and make your podcasting more findable. You can also use that same embed player in your Twitter feed. This allows listeners to press play and sample your show on their desktop without leaving Twitter!
After you've published a new episode, go into the dashboard and then into the details for that episode. At the top of the screen, you'll see the options for sharing your podcast. Click on "Share Links" and then click on "Twitter".
In a new window, your Twitter page will automatically open with a pre-filled tweet and audio card. You may change the text in the tweet to say whatever you like, but do not alter the link or the audio card will not populate correctly.
Once you've crafted your Tweet to read exactly as you'd like it, complete the Tweet. The embedded audio card will show up in your followers feeds. From there they can press play and listen to your show while continuing to scroll through Twitter!