Creating a website or blog for your podcast is a great way for followers to find you outside of the traditional podcasting apps. (Most popularly, we see podcasters creating websites on platforms like SquareSpace and WordPress.) Going a step further and embedding your latest episode or a larger sample of your catalog on your homepage allows those that find you via Google search to give your podcast a listen without having to go to a second website or app. That way, you have a chance to catch their attention without asking them to switch devices or download anything.
How can using an embed player help me grow my podcast? Here's an example!
Talk Easy is a podcast where the host conducts interviews with noteworthy guests each week. By creating a website and embedding each episode, Talk Easy is now doubling its chances of being found. Someone may be searching for more information on legendary activist Gloria Steinem and come across the show that way, and listen to her interview right then and there!
Increasing followers and SEO
Search engines will often prioritize websites with embedded content in them, as it's inviting searchers to remain on the website they've found for longer. This means by using the embed player on your website, you could increase your rank with hardly any effort.
Share, follow and listen later
If you look closely at the customizable embed player, you'll notice there are also options to help your listeners engage with your episode. Most recently, Acast has created the "Listen Later" feature that allows a listener to send themselves a link to your episode so they remember to return to it if they are not currently at a place where they can enjoy your show. "Share" and "Follow" also provide a call to action from your listeners that could result in more listens.
Do listens on the embed player count towards my downloads?
Yes, when a new follower finds you and listens through a website with your episode embedded, it still counts towards your downloads! This is also great news as you can share your embed codes with other creators that you are collaborating with to share on their websites as well. This increases your findability while growing your downloads and followers!