AdCollab expands with full-funnel messaging
In sponsorships, timing and clarity make all the difference. Until now, AdCollab’s in-app communication has focused on the creative production stage, helping creators and advertisers collaborate once a sponsorship was already confirmed.
But what about the moments before a deal is made? When you want to learn more about a brand, clarify campaign details, or request a change before committing?
That’s where our latest update comes in.
Where great sponsorships begin
We’re expanding AdCollab’s chat functionality to cover the entire sponsorship process, not just production.
Creators, advertisers, and Acast’s sales teams can now communicate directly during the vetting stage, before a sponsorship is even accepted. If you’re reviewing an opportunity and something isn’t clear, you can ask questions, share feedback, or negotiate adjustments right in AdCollab.
By making it easier to get the answers you need upfront, this update helps creators feel confident saying yes to more opportunities and helps brands connect with the right voices faster.
One connected space from pitch to production
Once a sponsorship is accepted, that same chat thread seamlessly evolves into your campaign workspace. Creative briefs, scripts, and deliverables all live in one place, making it simple to share updates and feedback without losing track of the conversation.
You can even reply directly to chat notifications via email, ensuring all communication stays centralized in AdCollab and replacing the need for endless back-and-forth email threads and spreadsheets.
Faster decisions, smoother campaigns, stronger partnerships
With this update, the AdCollab end-to-end collaboration tool will enable creators, advertisers, and Acast’s sales teams to connect earlier, communicate better, and move faster.
Available now in AdCollab.
Log in to your Acast Creator account to explore your opportunities — and start the conversation that could lead to your next big partnership.