At Acast, we believe human storytelling is at the heart of what makes both podcasts and podcast advertising so impactful. We believe there is a place for AI to enhance, not replace, this human element. We use AI - and its related capabilities - in a considered way, to improve the podcasting and podcast advertising experience for all.
For example, we're focusing on using AI to:
Reduce administrative tasks, giving creators more time to create
Generate meaningful insights from data
Help expand podcasts’ audience across language barriers
We’re committed to protecting both our creators and their audiences, and our advertisers, through encouraging transparency and integrity in content creation. To that end, we’re updating our community guidelines around the use of AI.
To ensure that our platform maintains trust and credibility, from June 28, 2024 all our creators must adhere to the following rules regarding the use of AI in their podcasts.
Material portion of podcast:
If AI is used to generate a material portion of a podcast, you must prominently disclose this in the podcast file and metadata of the podcast (i.e. in the podcast description).
Examples of what would and wouldn’t require disclosure include (but are not limited to) the following:
Does require disclosure | Does not require disclosure |
Using AI to translate a podcast into another language | AI-generated caption creation |
Using AI to replicate a host’s voice or image for an episode | Using AI to generate the background of a video |
Realistic content:
If AI is used to generate a non-material portion of the audio, but is used in a manner that imitates realistic content, you must disclose this in the metadata of the publication (i.e. in the podcast description).
Examples of what would and wouldn’t require disclosure include (but are not limited to) the following:
Does require disclosure | Does not require disclosure |
Digitally generating or altering content to replace the voice of one individual with another | Production or editing assistance provided by AI, such as reducing silence or enhancing audio quality |
Misleading or deceptive content:
You must not use AI to mislead or deceptively portray real life events in your content.
Examples of what is and is not permitted includes (but is not limited to) the following:
Not allowed on Acast | Allowed on Acast |
Using AI to create a false news story | Using AI for research or idea generation |
Manipulating audio or video to create a false narrative | Using beauty filters |
Using AI to make it appear that a real person says or does something that they didn’t do | Generating an animation that is clearly not realistic |
Assessment of whether content (i) requires a disclosure that AI has been used or (ii) is not permitted on Acast’s platform for being misleading or deceptive shall be conducted by Acast in its sole discretion. Acast may remove non-compliant content in accordance with the “Content moderation process” section of these Community Guidelines.
If you have any questions at all, do get in touch at support@acast.com and thank you for your ongoing collaboration.
The Acast Team