What are Nielsen Audience segments?
The Nielsen Data sets include demographic, psychographic, behavioural, purchase-based and media consumption information. Acast has packaged these into 15 so curated segments that we offer as targetable audience groups.
Audience segment |
Auto Intenders / Owners |
Business Leaders |
Cord Cutters |
Fast Food Consumers |
Health & Fitness |
High Income Earners |
Higher Education |
Home Owners |
Moviegoers |
Parents |
Pet Owners |
Sports Fans |
Tech Enthusiasts |
Travelers |
TV Subscribers |
How does it work?
Acast IPs - We pass our listenership addresses to Nielsen
Nielsen Matching process - Acast IPs are matched to Nielsen IPs
Analyze behaviours - Online behaviors and interests mapped from IPs
Audience segments Data driven audience segments for advertiser targeting
What Data Makes Up Our Audience Segments?
THIRD PARTY SOURCES VIA
BEHAVIORAL DATA
Which websites our audiences are visiting most
What time of day are they most active
If they have been looking at comparison websites etc
PANELISTS & CONSENSUS
Answers are collected from panelists to create an AI driven prediction model that can be applied to other profiles and deliver scale
INTENT DATA
Credit card purchase data
Digital subscriptions (e.g. product release)
‘Out of Home’ tracking (e.g. retail proximity)
How many should you select?
Acast recommends selecting 2-3 segments.
Why are they not available everywhere?
Due to privacy laws and regulations Acast can only offer Audience segments on some select markets:
United States
Canada
Australia (Coming soon)
New Zealand (Coming soon)
What do they cost?
Audience segments add 25% to your CPM.