Acast provides curated categories to help advertisers find the right podcasts and audiences. Our categories take into consideration the podcast genre along with richer datapoints such as transcripts, to create a fuller picture.
For example, a podcast may present itself as focusing on travel, but have episodes that veer heavily into discussions around mental health as well as self-development. Topic and Genre targeting makes the podcast more discoverable to advertisers interested in Travel and Mental Health/Self-development.
Category | Description | Sample Shows |
Beauty
| Want the scoop on all the latest skin-care science and hair, makeup, and beauty trends? Here's all the best podcasts with expert advice, top products, and celebrity beauty tips you need to get glowing. |  |
Business & Finance | Business & Finance podcasts are ideal for reaching the success-minded entrepreneurial consumer who seeks strategies and resources. |  |
Comedy | With a collection that spans reality TV, history, sports, and true crime, these podcasts find humor in everything. As the #1 podcast category for listeners, the Comedy collection reaches audiences in their favorite shows. |  |
Curious Thinkers | From politics to science & tech to education, capture listeners' attention as they attempt to quench their thirst for knowledge. |  |
Daily Briefing | Become a staple in your target’s morning routine. Whether it’s news, sports, or science-focused, audiences love habitually consuming factual, often snackable, content. |  |
Diverse Voices | This collection is made up of multiple individual communities and provides an inclusive environment where every voice is equal and heard. |  |
Education & Learning | The shows within the Education & Learning collection intrigue the minds of intellectuals. These podcasts cover a range of topics related to science, foreign languages, history, and self-improvement. |  |
Film & Entertainment | Many say we are experiencing a golden age of entertainment. With so much content, audiences rely on word-of-mouth recommendations and reviews, with podcasts being one of the best sources for both. |  |
Food & Drink | Food and food culture is thriving in the Instagram age we are living in. This is a collection of podcasts centered around food and how it relates to life, family, travel, and the many other ways other way it impacts our daily lives. |  |
Football/Soccer | For football/soccer fans & player who want to keep up to date with the beautiful game. These shows may recap or predict matches, they focus on football culture, comedy, predictions and analysis |    |
Games & Hobbies | This collection brings together podcasts for any and every hobby. Dungeons and Dragons fanatic? There's a podcast for you. This collection engages with those in pursuit of creative & artistic communities through informative & comedic shows. | 
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Gaming | The video gaming universe is a massive, tight knit network of passionate people. This collection of podcasts taps into fellow enthusiasts who host weekly/daily shows that talk all things gaming covering specific games along with updates in the industry and new tech. |    |
Health & Wellness | With an increasing focus on mental and physical well-being, more people are turning to podcasts to inform their lifestyle. This collection focuses on health, fitness, meditation, and overall wellness. | 
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History | A collection for avid time travelers, from ancient Egypt to the medieval times, the emergence of Hollywood and even the more recent 90s. This audience cares about being informed, but truly tunes in for narratives rooted in the art of storytelling. | 
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Investigative Journalism | Podcasts within this collection analyze and expose the truth of the relevant facts and range from a light-hearted tone to serious journalism from top publishers like The Guardian. |  |
Leisure | This collection focuses on the three states of leisure from leisure as time, leisure as activity and leisure as a state of mind. These podcasts are considered those that are not bound by the constraints of obligation and range from meditation, comedy, cooking & more. |    |
Lifestyle | A collection of podcasts covering all things related to society and culture. Topics include food, pop culture, health and wellness, family living, travel, and much more. Often taking the format of hosts gossiping about their hobbies, listeners find these podcasts irresistible. | 
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Music | Even obsessives have to take a break from listening to music every once in a while. And when they do, many of them turn to podcasts about the craft, or their favorite artists.
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News & Politics | The shows within the News & Politics collection seek to inform all, but particularly those who have a professional or financial stake on politics and policy. These podcasts illuminate this influential audience with insight and authority. | 
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Parenting & Families | Ever felt like you don’t have all the answers to parenting? Don't worry you're not alone! This collection of podcasts connects parents through the shared struggles and joys of raising children. | 
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Reality TV | There's so much reality out there, how can one keep up? Don't worry, we've got you covered. This collection pulls together our most popular reality television podcasts that keep these engaged, loyal fans tuning in on a daily/weekly basis. Strong F25-45 skew. | 
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Science | This collection focusses on the pursuit and application of knowledge and understanding of the natural and social world. From astronomy through to life sciences, this group engages with intellectual and inquisitive podcast listeners |   
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Self Development | This collection focusses on the internal pursuit of improving ones character and abilities. These podcasts are there to inspire, educate and provide value to the listeners. |  |
Sexuality | This collection of shows explores the way people experience and express themselves sexually. |  |
Society & Culture | Culture represents the beliefs and practices of a group, while society represents the people who share those common beliefs and practices. These shows cover topics related to our daily lives and the world around us. | 
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Sport & Activity | From social media to AR to podcasts, fans are consuming, following, and experiencing sports differently. Covering recaps, stats and news, this collection offers the details rabid fanatics crave. | 
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Storytelling | Podcasts are more than just a headline or a 140 character tweet. This audience tunes in to hear a longer form, crafted narrative that is rooted in the timeless art of telling a good story. | 
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Tech | News of new technology is constant and consumers are turning to podcasts to keep up with the latest innovations and trends. |  |
Travel | Travel enthusiasts are always looking for new, hot destinations and tips for their trips. This collection speaks to an excited, enthusiastic audience with wanderlust on the brain. |
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True Crime | There's something about crime that always captures people's interest. This collection draws in the true crime fanatics who have an insatiable appetite for gripping stories of horror, crime, thrillers, and other macabre tales. | 
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Young Affluents | A collection of shows that captures the attention of young, business savvy, affluent professionals. These podcasts cover all topics related to the business world and self-improvement. |   
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Young Progressives | A collection of shows that captures the attention of young forward thinkers. These podcasters & listeners are curious, inquisitive and believe that they have responsibility for change to better tomorrow. |    |