Uniques show you how many different people are consuming your show. This is different from the total listens and views in Content Performance - it’s not just plays, but the number of people behind them.
You’ll find Uniques in the Audience tab, which shows one show at a time. Think of it as the size of your audience.
Counting Uniques
The Uniques section has three overview stats and a uniques-over-time graph.
Unique listeners: people who listened.
Unique viewers: people who watched, for shows with video on Apple Podcasts.
Unique listeners and viewers: a combined figure with the overlap removed.
A uniques-over-time graph shows how your reach is trending.
Why the numbers of listeners and viewers don’t add up
The combined figure counts each person once. Someone who both listened and watched appears in both individual stats, but only once in the combined number.
How Acast calculates unique listeners
We work out who a listener or viewer is by combining location data (IP address) with platform data (user agent). In a 24-hour window, it’s the industry standard to count each unique combination as one person.
Uniques over a period
Uniques over a period aren’t the sum of your daily uniques. We recalculate them to account for people who listen more than once.
For example, someone who listens on Monday and Wednesday counts twice across those two days. In the weekly view, they count once.
FAQ
What do “reach” and “uniques” mean?
What do “reach” and “uniques” mean?
Uniques is the number of different people who consumed your show in a period. Reach is another word for the same idea, and it’s often used in advertising because it describes how many people you can reach.
Is today’s data included?
Is today’s data included?
As Acast validates downloads on a daily basis, the uniques metric excludes daily estimates.
Why can’t I see unique viewers?
Why can’t I see unique viewers?
Unique viewers are for shows with video on Apple Podcasts. If your show is audio-only, you won’t see them.
Why can’t I see unique viewers?
Why can’t I see unique viewers?
Unique viewers are for shows with video on Apple Podcasts. If your show is audio-only, you won’t see them.
If you stop using Apple Podcasts video, you’ll lose access to your video data. Download it first before asking to stop video with Apple Podcasts.
Why can’t I see uniques for several shows at once?
Why can’t I see uniques for several shows at once?
The Audience tab shows one show at a time. To compare listens and views across networks, shows and episodes, use Content Performance.